As we enter 2020, carmaking giant Toyota produces and sells the majority of the world's hybrid cars and SUVs. That may prove to be a problem over the next decade. The world’s most profitable mass-market carmaker has made no secret of its antipathy toward battery-electric vehicles during the past 10 years. In 2012, it canceled its plans for a... Toyota vs. electric cars: Smart strategy, or Innovator’s Dilemma?
As we enter 2020, carmaking giant Toyota produces and sells the majority of the world's hybrid cars and SUVs. That may prove to be a problem over the next decade. The world’s most profitable mass-market carmaker has made no secret of its antipathy toward battery-electric vehicles during the past 10 years. In 2012, it canceled its plans for a...