For the 20 years since the introduction of the Prius, Toyota has enjoyed the first-mover advantage in hybrid cars, and leveraged those green credentials to boost public perception of its brand as a whole. But Toyota has yet to mass-market a battery-electric vehicle in the U.S., as Nissan has done with the Leaf. Toyota executives have consistently... Toyota, Panasonic agree to study prismatic battery cells for electric cars
For the 20 years since the introduction of the Prius, Toyota has enjoyed the first-mover advantage in hybrid cars, and leveraged those green credentials to boost public perception of its brand as a whole. But Toyota has yet to mass-market a battery-electric vehicle in the U.S., as Nissan has done with the Leaf. Toyota executives have consistently...